Category: Traditional Advertising

Beyond the Storefront: Creative Uses for Floor Graphics and Window Wraps

storefront branding with graphics and signage

When you think about business signs, your mind probably goes straight to what hangs on the wall or stands out front. But some of the most effective signage can be found right where people walk and look every day. Floor graphics and window wraps are powerful ways to grab attention, guide customers, and make your… Read more »

The Difference Between DIY Signs and Professional Graphics

storefront signs from Identity Graphics

A sign is often the very first thing people notice about your business. It sets the tone for your brand and can make the difference between someone walking through your door or walking past it. When choosing signage, many business owners wonder if they should make something on their own or turn to professionals. The… Read more »

Window Graphics 101: Turn Your Storefront into a Marketing Billboard

An empty shop window. There are also neon lights. An abandoned store. High quality photo

Your storefront is more than just an entrance—it’s a high-traffic advertising space that many businesses overlook. With the right window graphics, you can transform ordinary glass into a powerful, round-the-clock promotional tool. At Identity Graphics in Summerville, SC, we help local businesses use window space creatively and effectively—without costly construction or renovation. The Power of… Read more »

How Local Signage Supports the Summerville Small Business Community

Sign Pizzeria on the facade of the cafe

In a town like Summerville, SC, where small businesses are the heartbeat of our community, standing out is essential. Every shop, service, and startup has a story to tell—and often, that story begins with a sign. At Identity Graphics, we know that signage is more than just words on a wall. It’s a handshake with… Read more »

5 Ways Effective Signage Can Increase Foot Traffic to Your Business

An empty shop window. There are also neon lights. An abandoned store. High quality photo

When it comes to attracting customers, your signage does a lot more than display your business name. It’s a powerful marketing tool that communicates your brand, draws attention, and guides people right to your door. Here’s how effective signage can increase foot traffic and help your business thrive. 1. Visibility That Grabs Attention A well-designed… Read more »

Top Trends in Event Signage to Wow Your Audience

event graphics and signage

Whether you’re hosting a corporate conference, launching a product, or participating in a trade show, the right signage can make all the difference. Event signage not only communicates key information but also helps establish your brand and market to your target audience. With evolving technologies and creative design options, businesses now have more ways than… Read more »

Creating Memorable Trade Show Graphics for Small Businesses

signage and graphics from Identity Graphics

Trade shows present a golden opportunity for small businesses to showcase their products and services, network with industry professionals, and leave a lasting impression on potential clients. In this competitive environment, the visual appeal of your booth is paramount, and trade show graphics play a crucial role in capturing attention and driving engagement. Start with… Read more »

A Comprehensive Guide to Effective Business Signage for Small Enterprises

graphics and signage printing from Identity Graphiccs

In the bustling world of small business, making a memorable first impression is paramount to success. One of the most potent tools at your disposal is effective signage. Well-designed and strategically placed signage can be the difference between capturing a potential customer’s attention or blending into the background. Exploring the Role of Signage in Boosting… Read more »

Designing Effective Event Graphics and Signage

branding and marketing using signage and graphics

In the dynamic realm of event planning, creating a captivating and well-coordinated atmosphere is paramount to ensuring a successful and memorable experience. Among the essential elements that contribute to an event’s ambiance are event graphics and signage. These visual tools not only guide attendees but also convey information, enhance branding, and set the tone for… Read more »

The Importance of Professional Digital Printing for Business Marketing

Identity Graphics provides signage and graphics to businesses

In the fast-paced world of business, effective marketing is essential for capturing your audience’s attention and creating a lasting impression. As technology continues to evolve, so do the methods and tools at our disposal. Professional digital printing has emerged as a powerhouse in business marketing, offering a range of benefits that traditional printing methods often… Read more »