Category: Rebranding

Why Printed Advertising Materials Matter for Your Business

Fleet & Vehicle Identification

Owning a business is a bear. It is extremely time consuming and detailed, especially when it comes to advertising your business and making sure that you are marketing to your target audience. As the digital world is taking over marketing, we still can look to printed advertising materials for your business. If you have a… Read more »

Rebranding Your Logo with a New Graphics Sign

logo designing for branding

As a small business, you’re always looking for new ways to improve your company’s look. Re-designing your logo could be great for rebranding your business look. It’s not always easy to throw away an old logo that you might have used for several years, but it may be the best move for the success of… Read more »

Why Small Businesses Should Create a Print Ad Campaign

Storefront sign glowing in the night

Advertising and marketing have changed drastically in recent years. This is due to the fact that almost everything is being done online and digitally. Digital marketing has taken over the industry, but that doesn’t mean that traditional advertising campaigns don’t work. For small businesses, print advertising campaigns can be much more beneficial, especially in smaller… Read more »

Why Your Business Sign is Important

updated business sign outside

The appearance and the look of your company plays a major role in the success of your business. First impressions are everything in the business world. If you have a sign outside of your business, you want to make sure that it’s attractive and welcoming for customers. Advantages of an Upgraded Sign You may already… Read more »

Reasons to Refresh Your Business Branding This Summer

Inside signage and graphic shop

As we get into the summer season, restaurants, small boutique shops, and other businesses will be opening their doors, windows, and patios for their customers to enjoy the outdoors at their establishments. For a business’s brand, it’s important that it is represented attractively this summer season as many people will have their eyes on it…. Read more »

The Benefits of UV Flatbed Printing

UV flatbed printing for signs and graphics

There are plenty of ways for printing your signs and graphics for your business, but one way can be very beneficial for quality and efficiency. UV Flatbed Printing from Identity Graphics can give you high-quality graphics on a plethora of surfaces of your choice. Spruce up your signs and graphics for your business with some… Read more »

The Importance of Building Your Brand as a Business

Branding for small business

Small businesses, even physical storefronts need to build their brand in order to be successful in their industry. Obviously, not every business owner is perfect when it comes to building a strong brand, but they can be with a little marketing tips and strategies. First and foremost, it’s important to build your brand from the… Read more »

Why Old School Advertising is Surviving in the Digital World

With the digital world taking over the majority of the industries out there, we’d expect digital marketing to do the same when it comes to advertising and marketing. This might be the case if you look at large corporations and businesses from afar, but when it comes to small businesses, traditional advertising is thriving. Why… Read more »

Importance of Cohesive Advertising for Your Storefront

Storefront advertising and signage

What sticks out to you when you think of a popular business or establishment like Target? Most likely, it’s that big red target logo. Their stores are lined with that same red coloring, logo, and text. Target stores stand out from their competitors because of their cohesive branding.  Cohesive advertising signs and graphics are important… Read more »

Invest in Long-Lasting Storefront Signs for Your Business

New upgraded storefront signs

If you own a small business storefront, it’s crucial that the storefront signs are durable and long lasting. Having a poster board is not going to last for many years to come, so it’s important to invest in a durable and well-designed storefront sign to bring in new customers and have your current customers feel… Read more »